The Emerald Coast is an unofficial name for the coastal area in the US state of Florida on the Gulf of Mexico that stretches about 100 miles (160 km) through five counties, Escambia, Santa Rosa, Okaloosa, Walton, and Bay, from Pensacola to Panama City.

Beginning in 1946, for marketing purposes the coast from Fort Walton Beach to Panama City was called the "Playground of the Gulfcoast", as witnessed by the name of the Fort Walton Beach newspaper, the Playground news, later the Playground Daily news, and now theNorthwest Florida Daily News. In 1952, this particular stretch of coast was dubbed the "Miracle Strip" by Claude Jenkins, a local journalist, a term which is still reflected in the name of the Miracle Strip Amusement Park and other local businesses. The term "Miracle Strip" was officially adopted by thirty-five officials and members of three district Florida Motor Courts Association chapters on March 14, 1956, at a meeting held at the Staff Restaurant in Fort Walton Beach, for the 100-mile stretch of scenic Highway 98's "fabulous string of motels, hotels and nightspots" from Pensacola to Panama City. Members included representatives of local chambers of commerce.

Deep-sea fishing is a huge draw for the area, with Destin holding the nickname "World's Luckiest Fishing Village" (and several saltwater world records) and Panama City Beach hosting the annual high-dollar Bay Point Billfish Invitational. The area has many seafood restaurants as well.

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